Friday, September 07, 2007

Business to Business competitive intelligence

A recently released white paper by business.com reveals some interesting statistics on Business to business competitive intelligence.

It is a great article which can be downloaded in pdf format from the business.com website. You would have to register to download but the registration process was pretty much straightforward.


What is online competitive intellegence? In my view, online competitive intellegence involves gathering information about your competitors with the main aim of improving your search engine ranking. This involves checking up on your competitors through the majar search engines to identify strategies to improve your ranking. We all know that having the best ranking reaps in revenure. Search engine optimization(SEO) and Search engine marketing (SEM) have become buzzwords in today's marketing and sales departments.

The article lists some steps to help you get started with gathering and analyzing competitive intelligence.

1. Identify the competitors you want to track.
2. Search and determine which search/directory sites you want to use to monitor your competitors.
3. Establish your baseline.
4. Develop an expertise in keyword research
5. Know your competitor's site and broader online marketing practices


Let me repeat that this article is a great first step to understanding competitive intelligence.

About business.com

Business.com is a search engine which focusses on Business to Business search. It's sister website, work.com focusses on small business guides targeted towards small and medium scale businesses. The work.com site lists hundreds of guides tackling many topics, from how to build a pool hall, doing business in Ghana to how to fire a family member from your business.